Project-Based Learning (Personal Experience)
Last semester, I was tasked to develop an online marketing plan for a local Hawkes Bay company using various online tools like Facebook, Twitter and Google Analytics as part of course assessment requirements. My company of choice was a small Fijian eatery in Hastings which recently opened its doors for business and was in dire need of some good marketing.
As the course itself (E-Business Strategies) was on online marketing, what better way than to actually put theories about marketing using social media like Facebook and Twitter into practice by testing them on a real, live company?
Initial challenges faced were of course, to convince the owner of the eatery to integrate technology into his marketing plan (convincing the non-tech savvy to the merits of technology can pose a challenge), and to teach him to use the technology. However once we were past that, it became clear that the outreach of the eatery increased with a presence in the online world. Naturally business improved and till today, the online marketing plan is still an active element of the business.
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